Lifewear 101 Campaign with UNIQLO SG
I had the pleasure to film a video with UNIQLO Singapore for their Lifewear 101 campaign. I embroidered a floral design on their mid rise denim shorts to show how Uniqlo's clothes can be customised with embroidery. Since I've been adding my embroidery to Uniqlo t-shirts for a while now, this collaboration was really a dream come true! Click on the image above to watch the video.
We also held a giveaway of 3 Uniqlo t-shirts embroidered by me on Instagram. Participants had to add gifs or drawings on a plain t-shirt on their Instagram stories. Best 3 designs win!
UNIQLO x JW Anderson 2021 Spring/Summer Collection
UNIQLO approached me a second time to hold another giveaway on my Instagram account for their JW Anderson collection. This collection features embroidery motifs, and thus they thought that my followers would be interested in this t-shirt. I added my Stick & Stitch patterns in the giveaway to encourage the winner to try customising on their clothes as well.